The greatest thing by far, is to have command of metaphor. Storytelling is an act, something you practice-a skill you can learn and get better at. Successfully cultures do this by relentlessly seeking ways to tell and retell their story. Purpose isn’t about tapping into some mystical internal drive but rather about creating simple beacons that focus attention and engagement on the shared goal. The story of purpose must be intentionally crafted, it must to be built. Sadly, instead of being intentional about crafting a story that aligns with their core values, many leaders let external forces shape the narrative that defines how they lead others. Are you living your life in a way that is worth telling stories about? (Mark Batterson) When given a choice, I choose adventure! It’s more than a narrative it’s a metanarrative. This capacity to evoke comparison, assert equivalency, reveal potential, and make implicit arguments makes analogy (stories) an exceptionally powerful tool. There is something in us, as storytellers and as listeners to stories, that demands the redemptive act, that demands that what falls at least be offered the chance to be restored. As spring-loaded stories, effective analogies work in much the same way by offering an incomplete but coherent narrative that bolsters an emotionally satisfying conclusion. That action either results in a comedy or tragedy. Simple structure of a story is: a character has a problem, then meets a guide who gives them a plan and calls them to action. The point of any story is character transformation. 
We must do the hard work to carve out a life of meaning and intentionality.
We must become the architects of our own story, the writers of our own narrative. STORY is a SENSE-MAKING device: human brain is drawn towards clarity and away from clutter. Words put pictures in our minds, pictures in our mind impact our feelings, how we feel impacts our habits and performance, which affects our destiny. You need to find and practice telling stories that matter. You don’t need permission to take the stage. You don’t have to rely on luck to tell better stories, you can do it with intention and practice-by design. Here’s the thing, you don’t need a captive audience to be heard. Stories have to be told or they die, and when they die, we can’t remember who we are or why we’re here. As leaders who live with intention, we want to become clear with the type of story our lives communicate to the world. Change the culture and create the future you want to see. 
Add value to your products, services and company.Execute plans as you work towards your vision for the future.Inspire people to buy into your mission or get behind your cause.Attract the right people, whether they be customers, employees, volunteers or donors.Consistently act in alignment with your mission.Achieve emotional resonance with your audience.Communicate with clarity and confidence.A good story well told helps you to: (Bernadette Jiwa).
That’s what makes them epic! (Mark Batterson) We accept that fact when it comes to movies. One overarching observation was a game changer: No conflict.Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? What greater purpose does this serve? What does it teach? (Pixar).Story calibrates a moral compass in our brains: its from story we learn what to value in life, what’s beautiful and what’s banal, what to lie for and what to die for.
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